In breaking down the expenses for audiobook production, the narrator’s fee is usually the largest cost. Royalty Share contracts aren’t for everybody. You might earn $2-4 for each audiobook sold, so you can see it could take a while for the audiobook to start earning a profit. Royalties are paid based on the revenue received from the purchase price, not the full retail price. And changing the price makes no difference if you don’t have a way to attract people to your sales page.įor every 10 ebooks you sell, you might sell one audiobook. Repeated tweets on the same subject don’t gain much attention and become part of the noise. Simply tweeting about the book or even the audio edition of it won’t do much, if anything, to move the sales needle. When I say the book must be marketed, I mean you have to expend more energy and (probably) money than just posting about your book on social media or changing the sales price. While you can and should do things to specifically market the audio edition, you still must market the BOOK in order for it to gain visibility and sales. If you need instant gratification, must recoup your investment immediately, and/or don’t have funds to meet your living expenses, you should wait to produce your audiobook. Capital investments often take many years to pay out. I wanted to tell her that she needed to view it with this mindset: her money was not lost, but it was used for a capital investment in her business. One author said on-line that she had “lost money” because she hadn’t recouped her costs of audiobook production within a year. I told her that I didn’t want to be included in her story because audiobook narration and production are definitely NOT ways to earn easy money!Īs you learned in this article, narration is not as easy as reading aloud. Authors who are new to audiobooks are often shocked at the cost of production.Īlso, due to the dramatic growth of the audiobook industry, authors perceive that sales for audio editions are easily made without much or any effort. I therefore thought it would be good to write an article this week about 3 financial aspects of audiobook production so authors can have realistic expectations.įirst of all, understand that audiobooks are a long game. Her editor had seen listings on where people are looking for audiobook narrators and thought this job would be a good one to add. ![]() It turns out that she was writing a column named “Easy Money” and was surveying multiple ways to make money that are associated with books. I realized that she wanted to interview people with side jobs rather than full-time occupations. I knew this wouldn’t be a typical interview when I saw 2 questions: I asked her to send me a list of questions and offered to write out some answers for her. ![]() A journalist requested an interview with me last week to talk about audiobook narration, my favorite topic.
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